VIBE
I blend strategic thinking with data to design compelling, award-winning experiences. My ambition is to move towards a Creative Director role where I can lead vision across brand and product, mentor teams, and shape design cultures that scale consistently in a future that's moving fast.
EXPERIENCE
With 18+ years leading design across HealthTech, SaaS, and beyond, I’ve shaped experiences for global brands, startups, and public sector orgs. Currently Principal Product Designer at a SaaS scale-up, driving product-led growth through AI and innovation.
EXPERIENCE
With 18+ years leading design across HealthTech, SaaS, and beyond, I’ve shaped experiences for global brands, startups, and public sector orgs. Currently Principal Product Designer at a SaaS scale-up, driving product-led growth through AI and innovation.
VIBE
I blend strategic thinking with data to design compelling, award-winning experiences. My ambition is to move towards a Creative Director role where I can lead vision across brand and product, mentor teams, and shape design cultures that scale consistently in a future that's moving fast.